Leading up to New Year’s Day, we released daily teasers hinting at something big.
A mood. A shift. A second act.
Then, on January 1, we dropped the final reveal—a cinematic look into our roots in Southern California and our new NYC headquarters. This wasn’t just an announcement—it was a celebration of growth, grit, and the people who made it happen. More than a video series, it was a tribute to building something bigger than ourselves—and the courage it took to carry that brand across the country to the Big Apple.