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The newly rebranded VEE Moto Tires changed their brand position from performance to bold aesthetics. Naturally, the website had to follow suit, using bold photography, splashes of vibrant reds, and high contrast black modern type on minimalist white backgrounds. Functionality also became a big role with this newly programmed e-commerce platform, using scrollable 3d views of its tire products, and dynamic video/photo galleries for visual storytelling.
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