SCOPE OF WORK
With key values and distinctions in mind, we knew that the refreshed TriValley Medical Group brand must fulfill the following points persona and key differentiations:
- Providing the resources of a large medical facility with a personalized touch and intimate doctor-patient relationship.
- Dedication to meeting the needs of patients, from offering the convenience of multiple facility locations, to leveraging a value based care model and discovering/utilizing the latest technology.
- Meticulous, strategic methodology in crafting individualized treatment plans based on evidence.
Capturing TriValley Medical Group’s personality in marketing communications gives patients, competitors, community members, etc. another means of recognizing the brand. The personality of TriValley Medical Group’s services is captured in the words, imagery and graphic treatments used in all aspects of the brand’s marketing.
The Process
At The Creative Bar, we believe the design process is a collaborative effort that fuses our creative strengths with the in-depth understanding and knowledge of our clients. Our approach to rebranding TriValley Medical Group applies a thoughtfully crafted methodology that ensures all efforts reach the intended demographic by working directly with key partners at TriValley Medical Group to conduct thorough interviews and brand exercises, then use this data to establish key values and distinctions.
The Solution
TriValley Medical Group believes that the best chance for successful treatment and healthy well-being for patients is to take an active role in their care based on listening, engagement, and accountability. Through established partnerships, board certified doctors, and associations with local hospitals, TriValley Medical Group goes beyond patient care to give new and existing patients confidence at every step in their medical journey. Using scientific data to formulate the best path to an optimal outcome, TriValley Medical Group has a reputation within the community for providing a level of care that brings every patient peace-of-mind.
Final deliverables for TriValley Medical Group include:
Brand Guidelines
- Logo
- Tagline
- Brand Positioning
- Brand Personality
- Communication Style
- Photo Style
Marketing Materials
- Advertising
- Out-of-home
- Digital Advertising