Proximo Spirits
Whiskey Speakeasy
The Challenge
Proximo Spirits approached The Creative Bar with a unique challenge: to produce a series of high-end cocktail videos to coincide with the launch of their landing page on Barcart. The shoot location—Great Jones Distillery, the only whiskey distillery in Manhattan—offered an incredible backdrop but presented logistical challenges, including limited space and the need for a seamless two-day production schedule in the heart of New York City.
Final Videos
Our Approach
Understanding that pre-production would be critical, our team meticulously planned every aspect—from scripting and shot lists to lighting and camera setups—to ensure efficiency without compromising quality. The creative direction focused on crafting a high-contrast, high-end speakeasy aesthetic, a perfect visual complement to Proximo Spirits’ premium brands.
To maximize the dynamic energy of each cocktail video, we employed:
- Three-camera setups to capture multiple angles simultaneously.
- Slow-motion cinematography to highlight the craftsmanship behind each pour and garnish.
- On-camera dialogue to provide an engaging, informative storytelling element.
In-store Displays
The Creative Bar designed premium in-store displays and retail signage that captured the ambiance of a classic speakeasy. Featuring rich textures and vintage-inspired design, the displays elevated shopper engagement with a QR code activation, directing consumers to branded cocktail recipe videos. This seamless blend of experiential marketing and point-of-sale design enhanced product storytelling and drove deeper brand interaction at retail.
The Result
Over two intense shoot days, we captured the best of each brand—Bushmills®, Proper 12®, TINCUP®, Stranahan’s®, Pendleton®, and Great Jones Distillery®. The intimate setting of Great Jones Distillery became a creative advantage, allowing us to craft immersive, cinematic visuals that drew viewers into the world of premium cocktails.
The final step was to design the Whiskey Speakeasy web site to house the newly crafted videos. The goal was to create an elevated digital experience that aligned with Proximo Spirits' brand vision. By combining cinematic aesthetics with engaging storytelling, we delivered a site that not only showcased the craftsmanship of the spirits but also encouraged consumer interaction.
