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This project was a calculated redesign that incorporated new videos, creative infographics, and a ton of animation. The UX and UI strategy was of the utmost importance, translating the complexities of funding into an easy-to-use platform.
The bottom line here was to employ creative ways to enhance user experience while tactfully conveying the right message to distinctly unique audiences. When you combine finance, technology, and branding—the conversational elements become building blocks for trust, understanding, and an ongoing relationship. This project was another great collaboration with the Paradyme team.
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