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Montejo has over 100 years of history brewing an authentic golden lager in Mexico. Now owned by Anheuser-Busch, the brand moved from Mexico to California. April was to mark the launch of the brand’s new bottles, but given unforeseeable COVID-19 lockdown, The Creative Bar had to be creative in filming the promotional spots. With limited resources available, The Creative Bar was able to produce a 15-second spot reintroducing the beer in a bottle that ran on social media and paid media buys.