MICHELOB ULTRA
SCOPE OF WORK
Michelob Ultra was looking to launch an impactful campaign for the summer on the West Coast—one that would build association between the brand and the beach, and raise awareness about the competitive advantage of Michelob Ultra as a whole.
projects
- Fit Crawl: An Experiential Event
- Long Form & Short Form Media
- Bar & Retail Signage & Displays
- Video Production
- Billboards
awards
- Anheuser-Busch Social Video: Michelob Ultra Extra Mile
The Process
Michelob Ultra hired The Creative Bar to create an exciting consumer experience that stretched from simple touchpoints, such as signage and social media content, to unique and interactive ideas for experiential events on the sand itself. The Creative Bar, in collaboration with the Michelob Ultra team, then created displays for retail, themed decor and signage for on premise locations, billboards, long form and short form media, as well as the Fit Crawl—an exciting test of physical fitness on the beach, allowing friends to compete against one another at events like the US Open of Surfing and the World Series of Beach Volleyball.
welcome to the bar
Please allow us to introduce ourselves, we are a top-shelf branding and creative agency built to create award-winning brands, designs and messaging that deliver outstanding results.
