Big Wave Trade Shoot
SCOPE OF WORK
The Creative Bar teamed up with Kona Big Wave for an exciting photoshoot. With two beachfront locations and dozens of images to capture, the team worked quickly and seamlessly to bring the Kona vision to life. With a new partnership between Kona Big Wave and King’s Hawaiian Rolls, the shoot had plenty of moving parts. But once the food and bev stylists, photographers, and models were set, the production was in full swing. The photos captured a relaxed, authentic Hawaiian vibe, showcasing family and friends enjoying Kona Big Wave beers together.
preparation
CONCEPT SKETCHES
final results







kona
Big Wave
Trade
shoot
The final images are set to be used across multiple channels including social media, in-store signage, and on premise in bars and restaurants. Every shot, thoughtfully styled and directed, showcased Kona Big Wave in its most iconic form—relaxed, easygoing, and shared among family and friends. The natural, unstaged vibe of the shoot is sure to connect with consumers looking for something effortless to sip and enjoy. From planning an ambitious shoot schedule to capturing photos that aligned with the needs of both brands, this production highlighted The Creative Bar's expertise in creating impactful, brand-focused visuals.
