Scope of Work
Humana sought to enhance provider engagement by promoting a critical upcoming webinar for their partnership with DispatchHealth. With a tight timeline for launch, the campaign needed to capture attention quickly, drive sign-ups, and align with Humana’s professional and approachable brand.
The Process
Our team worked collaboratively with Humana’s clinical product organization to ensure messaging consistency, impactful visuals, and timely delivery. The 3 KPIs for our team to hit were to increase webinar attendance, streamline communication across a multichannel campaign, and enhance brand credibility in Humana’s ability to deliver relevant, actionable insights.
The Solution
To meet the client’s urgent needs, we crafted a cohesive and visually compelling campaign, leveraging insights from previous projects and Humana’s provider-focused branding.
Our deliverables included:
Video Production: Created a short, dynamic promotional video to drive webinar registration. The video highlighted the webinar’s key benefits and partnership with DispatchHealth, designed for email embeds, social media, and digital display.
Print Invitation: Designed to be eye-catching yet professional, encouraging providers to prioritize the webinar.
Email Invitation: Developed in HTML, ensuring compatibility across devices and featuring strong calls to action.
Social Media Posts:
Targeted messaging for LinkedIn and Facebook, focusing on key benefits and urgency to register.
Digital Display Ads:
Optimized for performance, using proven design and copy strategies from the HeartFlow campaign.
