Estrella Jalisco
SCOPE OF WORK
As Estrella Jalisco's Agency of Record for the past three years, and a trusted partner for six, we’ve played a pivotal role in growing the brand’s connection with its audience. Headquartered in Southern California, we bring unparalleled expertise in reaching their Hispanic consumer base. Our team works hand-in-hand with Estrella Jalisco to create campaigns that authentically celebrate cultural moments, seamlessly blending in-store activations with engaging advertising.
Cinco de Jalisco
The Cinco de Jalisco program is a testament to The Creative Bar's expertise in creating culturally resonant and visually impactful campaigns. From concept to execution, our team played a central role in bringing this festive program to life, blending traditional Mexican heritage with modern design. We developed bold in-store displays, crafted custom barware, and designed event-ready décor that showcased Estrella Jalisco's branding in a fresh and vibrant way. By seamlessly integrating authentic cultural elements with strategic retail and event design, The Creative Bar ensured that Cinco de Jalisco became a memorable celebration, reinforcing Estrella Jalisco’s connection to its audience and the spirit of Cinco de Mayo.
Tattoo of
a Lifetime
To bring Estrella Jalisco’s bold vision to life, our agency crafted a culturally resonant, 360-degree campaign around the “Tattoo of a Lifetime” contest. From strategy to execution, we leaned into the brand’s commitment to celebrating art and self-expression by partnering with renowned Latinx tattoo artist Nikko Hurtado.
Mark Your Tradition
The in-store display we designed for the "Mark Your Tradition" campaign beautifully captures the essence of Día de Los Muertos while staying true to Estrella Jalisco's bold branding. Featuring intricate marigold patterns and vibrant cultural motifs, the display highlights the partnership with renowned Latinx tattoo artist Nikko Hurtado through striking visuals of his artwork. The design blends traditional cultural elements with modern aesthetics, creating a visually engaging centerpiece that invites consumers to celebrate their individuality and participate in this unique contest.
Alexis Vega
During the World Cup, Estrella Jalisco partnered with Alexis Vega, a star player on the Mexican national team, to celebrate the passion and pride of fútbol fans. This high-energy campaign showcased Vega as a symbol of determination and excellence, aligning seamlessly with Estrella Jalisco's vibrant brand identity. From digital assets to in-store displays, the sponsorship connected deeply with fans, celebrating their cultural pride and love for the game during one of the world’s most electrifying events.
Day of the Dead
When celebrating a holiday steeped in ancient traditions and vibrant culture, it’s important for brands to honor its history while finding new and engaging ways to make it their own. For Día de los Muertos, we worked with Estrella Jalisco to honor the Mexican holiday by incorporating an augmented reality (AR) experience into a program with traditional Day of the Dead themed designs. The in-store display featured a Katrina, a woman with customary Día de los Muertos face paint and headdress, next to a QR code that unlocks a digital surprise.
The AR Experience
Our team began this concept of “tradition meets technology” with the goal of giving consumers a colorful and unexpected AR experience while shopping for their favorite beverage. After creating the initial static art design, the team storyboarded an animation concept that would bring the Katrina to life in vibrant fashion. We worked with an AR company to develop the animation based on our designs and created the landing page to implement the scannable experience. The end result brought a festive digital Día de los Muertos celebration right to the shopper’s phone.
These interactive Estrella Jalisco displays were featured in grocery and liquor stores nationwide throughout the Día de los Muertos season.
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