Waldorf Astoria hosts their “Taste of Waldorf Astoria” event and competition each year to continue their time-honored story with guests, and to highlight the creativity and talent of their world-renowned chefs. For 2017, they wished to “dust off the brand” a bit and expand their reach to a younger audience. The Creative Bar was tasked with creating a new theme for their third annual event; something that would reignite an old tradition with a modern flair and greater accessibility. We went to work, creating a refreshing new concept, theme, photo style, design and décor, along with helpful guidelines on how to execute the event consistently across the hotel’s twenty-six properties. Look for the rollout of this exciting event in 2017!

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