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BRAND IDENTITY + MARKETING + ART DIRECTION

HILTON | Waldorf Astoria, HILTON | Conrad

Waldorf Astoria hosts their “Taste of Waldorf Astoria” event and competition each year to continue their time-honored story with guests, and to highlight the creativity and talent of their world-renowned chefs. For 2017, they wished to “dust off the brand” a bit and expand their reach to a younger audience. The Creative Bar was tasked with creating a new theme for their third annual event; something that would reignite an old tradition with a modern flair and greater accessibility. We went to work, creating a refreshing new concept, theme, photo style, design and décor, along with helpful guidelines on how to execute the event consistently across the hotel’s twenty-six properties. Look for the rollout of this exciting event in 2017!

PROJECTS

Fifth Hour Logo

Waldorf Drive Co–op Invitation

Waldorf Marketing Promotions

Conrad Marketing Promotions

AWARDS

2017 Platinum MarCom Awards

  • HILTON LOGO DESIGN – 5TH HOUR LOGO

2017 Platinum MarCom Awards

  • HILTON | LAMBORGHINI INVITATION – WALDORF DRIVE CO–OP

2017 Platinum MarCom Awards

  • HILTON COMPANY OVERVIEW – CONRAD DEVELOPMENT PORTFOLIO

2017 Gold ADDY Awards

  • HILTON LOGO DESIGN – 5TH HOUR LOGO

2017 Silver ADDY Awards

  • HILTON | LAMBORGHINI INVITATION – WALDORF DRIVE CO–OP

MEDIA

www.foodandwine.com
hauteliving.com
www.thedailymeal.com

 

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