Culture needed a look and feel for their product line that communicated a premium image and featured unique elements to support a unique brand message. The Creative Bar first homed in on the product’s specific target market, conducted a competitive analysis to establish its edge in the marketplace, and created a personality for the line that resonated with its consumers. The Creative Bar then utilized a gradient color palette for each product and added subtle touches of foil stamping, spot UV and metallic finishes to create a salon-specific system that not only upheld the product’s premium price point, but gave the consumer no choice but to take a second look. After the brand was developed, The Creative Bar helped Culture to deploy their new brand with a Go-to-Market Strategy that insured a successful product launch into the market.

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