Vintage POP Display; Fruit Crate Label

Albertsons Inc., a nationwide supermarket chain operating 594 grocery stores, commissioned The Creative Bar to design their new summer produce promotional materials. The chain wished to recognize local growers in a style that was reminiscent of the thriving 1920’s California Orchard industry. They debuted this new campaign in May of 2014 via ads, in-store displays and additional signage.

Co-op Disney POP Display; Fruit Crate Label

Albertsons Inc. commissioned The Creative Bar to come up with a creative design to promote healthy eating, and California fresh produce with strategic partner The Walt Disney Co. The concept of a modern Disney twist on a retro fruit crate label was pitched and creative was soon developed. The final artwork was a hit with both Albertsons Inc. and The Walt Disney Co. and was displayed in all California produce departments for Summer 2013.

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