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DESIGN + RELATIONSHIPS

Advertising & Media Buying

Why You Need It:

As the media landscape changes, we must adapt. We recognize there are  many different ways to reach your target audience. Developing an effective media strategy requires knowledge of newer technologies and divergent marketing trends mixed with a deep understanding of traditional media.

Process:

To ensure our campaigns are executed perfectly, we have carefully selected our partners and vendors using the highest standards. During the process of developing an advertising plan, the following milestones are executed with top-shelf service:

  • Cohesive media planning and implementation.
  • Negotiation, placement and traffic of all television, radio, print, internet, and outdoor advertising.
  • Negotiation of added value opportunities with placed media schedules.
  • Implementation of pre and post testing for tracking.
  • Post-air evaluation of media schedule placement on a quarterly basis.
  • Creation and oversight of Internet, SEO, PPC and Social Marketing programs.
  • Implementation of measurable database, direct mail, e-marketing, texting, and permission- marketing programs.
  • Design of “cause-marketing” and third-party promotional campaigns.
  • Project analysis, evaluation, and budget recap.
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