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You only have a matter of seconds to capture a consumer’s attention online. And while your website may be filled with keyword rich content and be ranked highly on Google, none of that will do you any good if a consumer is not engaged in your site once they visit.
In order to give your guests a great first impression, your site should be organized, visually appealing and easy to navigate. Use these tips to improve your website’s readability:
1. Produce content that lasts.
If you write content that will still be relevant and interesting in the future, you’ll be more likely to continue engaging your audience long term. If your site requires information that is likely to become outdated, refresh it from time to time to maintain credibility in the eyes of your consumer.
2. Create a visually appealing layout.
No matter how interesting or insightful your content, if it is difficult to read, your consumer will move on. Wherever possible, look for opportunities to communicate your message visually through images, graphs and illustrations. Where text is required, group it into small paragraphs that are unintimidating to the reader and be sure to words and punctuations that make for simper reading.
3. Make maneuvering through your site easy.
Obviously your end goal is not to simply have a consumer visit your site. Ideally, the objective of their visit should be to lead them to purchase from your business. With that goal in mind, make sure someone visiting your website can easily learn more about your company, contact you, and purchase from your business if applicable. Nothing on your site’s end should ever inhibit an interested buyer from becoming an established customer. If the process is not simple, the consumer will find someone’s whose is.
4. Optimize your website for mobile devices.
More and more consumers are utilizing their handheld devices over computer screens these days. In a world becoming accustomed to the retrieval of information at their fingertips, if a consumer cannot navigate your site easily from a smartphone, they will move on to your competitor’s.
Not sure if yours fits the bill? Put yourself in the consumer’s shoes and visit your site via your mobile device. If this was the first time you’d seen it, would you be able to find what you were looking for easily and efficiently? If the answer is no, the cost is well worth the payout.
5.Make sure your content is accessible.
Once you’ve attracted your consumer’s attention, your content becomes invaluable. Be sure the interesting and relevant details are easy to find from any page on the website. Link your blog to your home page and be sure your customer can find it from anywhere else on your site. Remember, the easier it is for your consumer to find and read your content, the simpler it will be to convert their interest into sales.