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Interactive print advertising, focuses on involving the reader or potential customer with clever and tactically placed print advertising. Since most interaction between a company and customer are done through digital means (ex: social media, email, website), cleaver interactive print design is a surprising dynamic dialogue between print matters and individuals in real life, enticing them to think about what they see. Maximizing the hands-on potential of print, advertising can reconnect us with these pleasures and at the same time help secure the future of this much-loved medium. Whether it’s inviting people to take a funny picture, solve a puzzle or test drive a car, this work is testament to the enduring power of real-time, real-life interaction.